The Power of Proximity: Why Working Side by Side with Farmer Families Matters
by Jesko Johannsen | 17 Mar 2025
At Hanns R. Neumann Stiftung (HRNS), proximity to farming families is key to sustainable coffee production. By working side by side with smallholder farmers, HRNS fosters practical, knowledge-driven solutions tailored to real-world challenges. Through initiatives like climate adaptation, agroforestry, and business development, farmers enhance productivity, resilience, and sustainability. Stories from Brazil highlight how direct engagement empowers farmers—improving soil health, reducing agrochemical use, and supporting women and youth in coffee entrepreneurship. This collaborative approach ensures long-term impact, strengthening livelihoods and fostering innovation across generations.